Meta Media, Inc.| 1280 West Peachtree Street, Suite 220 Atlanta, GA 30309
phone: 404.917.2100 fax: 404.917.2102 email: info@metamediainc.com

Thursday, May 31, 2012

Local Marketing, Inc. Moves its Headquarters to a New Location in Buckhead


The Atlanta interactive marketing agency has a new space in the One Buckhead Plaza building


ATLANTA, GA (May 31, 2012) – Local Marketing, Inc., a full-service local marketing, creative and IT firm based in Atlanta, recently relocated to One Buckhead Plaza in the Buckhead neighborhood of Atlanta. The new, larger office, located on Peachtree Road, is now fully operational.

Local Marketing, Inc. made the decision to move from its previous Midtown office in order to better accommodate its growing staff and number of local clients.

“After three years in our Midtown office on West Peachtree Street, we were ready to move into a larger space, with a greater number of offices and bigger cubicles for the staff,” said VP of Marketing Michele Fontanelli Arnett.

The One Buckhead Plaza building is located on Peachtree Road. In addition to the main office building, the plaza is also home to exclusive Buckhead retail shops, restaurants and the St. Regis Hotel.

“The Buckhead office is a great opportunity for us. We look forward to generating new opportunities and establishing additional business relationships in the area,” said Founder Puneet Mehta.

The address for the new Local Marketing, Inc. office is:

One Buckhead Plaza
3060 Peachtree Road, NW
Suite 200
Atlanta, GA 30305
(404) 917-2100



About Local Marketing, Inc.

Local Marketing, Inc. and its sister company, Meta Media, Inc., specialize in non-traditional, ROI-based marketing strategies, including site design, development, marketing, analytics, reporting and optimization. Local Marketing, Inc. provides customized solutions for companies who want to specifically target local markets. Our philosophy of ongoing refinement means we never stop improving and optimizing our clients’ campaigns. With our knowledge, experience and industry relationships, we are your multi-channel experts and a one-stop shop for effective online strategies with clear ROI. Read more about the company’s efforts online at www.localmarketinginc.com.


Tuesday, May 1, 2012

Local Marketing, Inc. Earns 2012 AiMA Award Nomination for Most Effective Local Georgia Campaign



Atlanta Interactive Marketing Association Recognizes Local Marketing, Inc.
for its Work with an Atlanta Plastic Surgeon 

ATLANTA, GA (May 1, 2012) – Local Marketing, Inc., a full-service marketing, creative and IT firm based in Atlanta, announced today it is a finalist in the 2012 Atlanta Interactive Marketing Association (AiMA) Awards.


Local Marketing, Inc. received the AiMA nomination in the category of Most Effective Local Campaign in Georgia for its website design and local online marketing work on behalf of the Abramson Facial Plastic Surgery & Rejuvenation Center.  Strategies for plastic surgery practice included updating the brand, redesigning the website with new content, information architecture and graphics, and marketing the site online via search engine optimization tactics and paid search marketing. 

All marketing efforts were targeted around a more affluent audience with an average household income of $150K+. Although females aged 35-55 are the primary target demographic, Abramson Facial Plastic Surgery & Rejuvenation Center also wanted to reach out to men who may be interested in cosmetic procedures as well.

“We have seen some amazing results for Dr. Abramson, so to get this nomination as a formal recognition of our efforts is very exciting,” said Local Marketing, Inc. Vice President of Marketing, Michele Fontanelli Arnett. “The team worked hard to put the right website and marketing programs in place to secure new patients for the practice, and in such a competitive industry as plastic surgery, we have been overwhelmed with the strong reaction to our online ads, content and website creative.

In order to qualify as a finalist, Local Marketing, Inc. submitted a detailed outline of the company’s goals: to help increase both awareness and new patients for the Abramson Facial Plastic Surgery & Rejuvenation Center online. In addition, Local Marketing, Inc. summarized the overall strategy and results, and outlined any challenges the team faced putting the campaigns live.

“One of the most immediate returns on investment came via the website’s contact form. Plastic surgery is such a personal, intimate choice that more people felt comfortable filling out their contact information online. The site got few contact requests via the Internet prior to the website redesign; afterward, results were up 200%,” Fontanelli Arnett added.

AiMA analyzed Local Marketing, Inc.’s effectiveness by conducting a comparison of success metrics to both industry benchmarks and specific campaign objectives. Winners for the 2012 AiMA Awards will be announced at the ceremony on May 10, 2012, held this year at Opera.

“As a growing Georgia-based company, we are thrilled with the AiMA award nomination in the local category. The Abramson Facial Plastic Surgery & Rejuvenation Center is just one client out of many who has seen good results from our interactive marketing strategies,” said Local Marketing, Inc. CEO and Founder Puneet Mehta. “Our goal is always to deliver custom strategies that deliver a positive ROI for our clients.”


ABOUT LOCAL MARKETING, INC.

Local Marketing, Inc. specializes in non-traditional, ROI-based marketing strategies, including site design, development, marketing, analytics, reporting and optimization. Local Marketing, Inc. provides customized solutions for companies who want to specifically target local markets. Our philosophy of ongoing refinement means we never start improving and optimizing our clients’ campaigns. With our knowledge, experience and industry relationships, we are your multi-channel experts and a one-stop shop for effective online strategies with clear ROI. Read more about the company’s efforts online at www.localmarketinginc.com.