Meta Media Inc. Welcomes Victor Alexander, Jr. P.C., as Newest Client
ATLANTA, -- 04/08/10 -- Meta Media, Inc., a leading strategic marketing firm for e-commerce and local businesses, welcomes Atlanta attorney at law, Victor Alexander, as its newest client.
The law firm of Victor Alexander, Jr. P.C., available online at www.VicAlexander.com, has successfully represented Georgians for Workers’ Compensation and Personal Injury claims in the Atlanta area since 1991.
Victor Alexander, founder of Victor Alexander, Jr. P.C., started the firm in 1991 after a successful career practicing law on the other side as both an Assistant District Attorney for Fulton County and as an attorney representing The Hartford and Wausau insurance companies.
“We are thrilled to have the Victor Alexander law firm as our newest client.” said Michele Arnett, VP of Marketing and E-commerce at Meta Media, Inc. “With Mr. Alexander’s expertise in the area of workers’ compensation law suits, combined with our strategic marketing plan for his firm, we know we can successfully increase his new customer acquisition rate and grow his bottom line.”
The law firm of Victor Alexander, Jr. P.C. has been recognized with an AV rating (Law Firm Rating) for the highest levels of skill and integrity as determined by Martindale-Hubble, the authoritative resource for the worldwide legal profession for more than 140 years.
Meta Media, Inc. plans to promote the new site through paid search marketing, natural search engine optimization tactics and other programs.
"We are very pleased to be working with Meta Media to increase the firm's visibility and let those who may be injured on the job or in a car accident know that we are here to work hard on their behalf. We have great confidence in the Meta Media process for bringing together our firm with those who may need an experienced lawyer to help them through complicated Workers' Compensation or accident claims procedures” Said Victor Alexander. “I've been on the other side. I know how insurance companies look at a claim and how devasting an accident or injury can be. That's why it is so important that those who suffer an injury consult with a lawyer so they have the best chance to receive a fair and equitable settlement. We are looking forward to having more opportunities to work with those individuals as a result of our relationship with Meta Media."
For more information Contact:
Natalie Zambrano
Meta Media Inc.
nataliemetamediainc.com
Phone: 404.917.2100 x229
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Thursday, April 8, 2010
Thursday, March 18, 2010
Facebook and Twitter Making a Huge Impact on Online Purchases
Many studies today suggest that Social Media has given businesses a major competitive advantage over those who aren’t participating.
Even more specifically, a new study on e-marketer shows that people who are fans or followers of a brand on Facebook or Twitter, are significantly more likely to buy products and services; even recommend the brand to a friend or coworker. Social media is a free tool that helps to establish credibility and word-of-mouth marketing.
Social media is essential for getting the message out about a business, its products and services. It is a new media platform in which all businesses should learn to communicate.
A planned and personal approach is the key to any successful social media campaign.
Customers want to know about a business’s latest products and services but they never want to feel like they are being sold. The trick to social media like Twitter and Facebook, is to engage and listen to the customer.
Businesses can engage customers with social networks like Twitter and Facebook. These social networks can be used to even attract news media. Social media is also a great tool for businesses to receive instant feedback, connect and communicate with customers.
At Meta Media Inc, we base our best social media practices on an understanding of how people consume media online. We engage consumers through the establishment of social media campaigns across many social networking platforms.
For more information contact Meta Media Inc. today @ 404.917.2100 or info@metamediainc.com
Even more specifically, a new study on e-marketer shows that people who are fans or followers of a brand on Facebook or Twitter, are significantly more likely to buy products and services; even recommend the brand to a friend or coworker. Social media is a free tool that helps to establish credibility and word-of-mouth marketing.
Social media is essential for getting the message out about a business, its products and services. It is a new media platform in which all businesses should learn to communicate.
A planned and personal approach is the key to any successful social media campaign.
Customers want to know about a business’s latest products and services but they never want to feel like they are being sold. The trick to social media like Twitter and Facebook, is to engage and listen to the customer.
Businesses can engage customers with social networks like Twitter and Facebook. These social networks can be used to even attract news media. Social media is also a great tool for businesses to receive instant feedback, connect and communicate with customers.
At Meta Media Inc, we base our best social media practices on an understanding of how people consume media online. We engage consumers through the establishment of social media campaigns across many social networking platforms.
For more information contact Meta Media Inc. today @ 404.917.2100 or info@metamediainc.com
Thursday, January 28, 2010
SEO Done Right
Another great article from Eric Enge at searchenginewatch.com on the benfits of doing SEO well and correctly:
http://searchenginewatch.com/3636083
http://searchenginewatch.com/3636083
Tuesday, January 26, 2010
SEO is Alive and Well!!!
While many people feel Social Media is taking over and the art of SEO is dying, Eric Enge makes a compelling case why SEO is not going anywhere:
http://searchenginewatch.com/3636265
http://searchenginewatch.com/3636265
Tuesday, December 15, 2009
E-commerce stocks get a bounce from strong online holiday sales
Wall Street was impressed with online retail sales over the Thanksgiving period, and it showed up last week in strong gains in share prices for e-commerce stocks.
The Internet Retailers Online Retail Index gained 5.2% for the week, while the Dow Jones Industrial Average was up only 0.8% and the Standard & Poor's 500 Index advanced only 1.3%.
"Stronger than expected online spending data contributed to share prices moving higher," says analyst Colin Sebastian of Lazard Capital Markets. "We are still looking for ongoing healthy online trends over the remainder of the shopping season, however growth rates may moderate a bit." Sebastian predicts 3-5% growth in online sales for the holiday period. Web measurement firm comScore Inc. reported online sales grew 7.4% from Thanksgiving Day through last Monday.
Analysts from such Wall Street firms as UBS Securities LLC and Morgan Stanley, as well as Lazard's Sebastian, issued reports noting the strong online retail sales. All three reports highlighted e-commerce technology provider GSI Commerce Inc. as one of the companies likely to benefit from consumer spending shifting to the web. GSI's stock was up nearly 9% last week.
Overall, 22 of the 25 online retailer and e-commerce technology provider stocks tracked by the Internet Retailer Online Retail Index gained for the week. Leading the way was Drugstore.com, which reported it had its best day ever on the Monday after Thanksgiving, typically one of the heaviest online shopping days of the holiday season.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
The Internet Retailers Online Retail Index gained 5.2% for the week, while the Dow Jones Industrial Average was up only 0.8% and the Standard & Poor's 500 Index advanced only 1.3%.
"Stronger than expected online spending data contributed to share prices moving higher," says analyst Colin Sebastian of Lazard Capital Markets. "We are still looking for ongoing healthy online trends over the remainder of the shopping season, however growth rates may moderate a bit." Sebastian predicts 3-5% growth in online sales for the holiday period. Web measurement firm comScore Inc. reported online sales grew 7.4% from Thanksgiving Day through last Monday.
Analysts from such Wall Street firms as UBS Securities LLC and Morgan Stanley, as well as Lazard's Sebastian, issued reports noting the strong online retail sales. All three reports highlighted e-commerce technology provider GSI Commerce Inc. as one of the companies likely to benefit from consumer spending shifting to the web. GSI's stock was up nearly 9% last week.
Overall, 22 of the 25 online retailer and e-commerce technology provider stocks tracked by the Internet Retailer Online Retail Index gained for the week. Leading the way was Drugstore.com, which reported it had its best day ever on the Monday after Thanksgiving, typically one of the heaviest online shopping days of the holiday season.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- Drugstore.com, 17%
- 1-800-Flowers.com, 14.8%
- VistaPrint, 10.5%
- CyberSource, 9.8%
- GSI, 8.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage change in stock price for the week:
- Netflix, -2.8%
- American Greetings, -1.0%
- Bidz.com, -.9%
- Digital River, +.3%
- Overstock, +1.8%
Saturday, January 17, 2009
How Simple Usability Fixes on Your Site Can Immediately Impact Sales
When shopping or browsing a website, many people can get frustrated, lost, or even confused. As marketers, we are often so close to the site that we don’t realize what’s going on with our target audience, which is why reviewing your analytics daily is such an important task. But there are also little fixes you can make to your site to keep visitors happily shopping. Here are the first five we’re going to discuss this month:
Usability Tip #1: Put Contact Information Above the Fold
Don’t send your audience searching for ways to communicate with you. Make sure your phone number and contact info are in plain view, above the fold and preferably in the top areas of your site where visitors will look first.
Usability Tip #2: The More Content, the Better When Trying to Convert
If you have an e-commerce site, putting a great deal of content on your product pages is an important practice. Why? While some visitors like to scan and pick up tidbits quickly, other types of visitors will carefully read all you have to offer. Plus, adding more content to these pages increases your relevancy in SEO rankings.
Usability Tip #3: Show Breadcrumbs Everywhere
Just telling a visitor where they are on your site can help decrease frustration and prevent visitors from abandoning your site altogether. Adding breadcrumbs is a quick and easy fix for your IT department, and even has SEO benefits.
Usability Tip #4: Don’t Use Too Much Red
You’ve probably heard it a million times, but don’t overuse the color red on your site. Subliminally, red means stop, and has a host of other negative connotations. Keep the red to a minimum while playing up more happy colors.
Usability Tip #5: Let Buttons Speak for Themselves
Your calls to actions on the site are so critically important, why would you hide them or keep them small? Let them live large, especially if they are as crucial as the Add to Cart button. You don’t want visitors to wonder where it’s hiding.
Next month we will visit five new quick and easy usability fixes you can make that can immediately impact your site stickiness and revenue.
Usability Tip #1: Put Contact Information Above the Fold
Don’t send your audience searching for ways to communicate with you. Make sure your phone number and contact info are in plain view, above the fold and preferably in the top areas of your site where visitors will look first.
Usability Tip #2: The More Content, the Better When Trying to Convert
If you have an e-commerce site, putting a great deal of content on your product pages is an important practice. Why? While some visitors like to scan and pick up tidbits quickly, other types of visitors will carefully read all you have to offer. Plus, adding more content to these pages increases your relevancy in SEO rankings.
Usability Tip #3: Show Breadcrumbs Everywhere
Just telling a visitor where they are on your site can help decrease frustration and prevent visitors from abandoning your site altogether. Adding breadcrumbs is a quick and easy fix for your IT department, and even has SEO benefits.
Usability Tip #4: Don’t Use Too Much Red
You’ve probably heard it a million times, but don’t overuse the color red on your site. Subliminally, red means stop, and has a host of other negative connotations. Keep the red to a minimum while playing up more happy colors.
Usability Tip #5: Let Buttons Speak for Themselves
Your calls to actions on the site are so critically important, why would you hide them or keep them small? Let them live large, especially if they are as crucial as the Add to Cart button. You don’t want visitors to wonder where it’s hiding.
Next month we will visit five new quick and easy usability fixes you can make that can immediately impact your site stickiness and revenue.
Paid Search is Saturated: So What’s Next?
For the past five years, paid search has been the top sales driver for many online retailers. And, as many marketing agencies will point out, paid search involves much more than just choosing the right keywords. Paid search requires constant optimization and testing, from the ad text grabbing the customer’s eye to the landing page introducing or reaffirming your brand’s offerings.
Most importantly, and as many have realized, paid search can only work when your site is optimized with the latest and best in usability and site stickiness tactics. Meaning: You need marketers to get people to your site, but you need top usability experts to make sure those visitors convert to customers once they’ve landed there.
Today, more and more people have discovered the ins and outs of paid search, but… what’s the next big thing taking the online marketing community by storm? Two types of media – video and social media marketing – are leading this year’s hottest marketing trends.
Website Videos
Retailers especially will benefit from using videos on their websites and in their marketing campaigns to increase online conversion rates. Why? Videos bring the customer one step closer to that true in-storm experience. Although they can’t touch an item of clothing, for example, or try it on, a video allows them a true snapshot of the item, bringing it to life better than a series of photographs ever could.
Videos also bring a sense of credibility to your website, and – if done right – a sense of class as well. Meta Media, Inc. partner Quadras Integrated has been an expert in photography and now videography for over 30 years.
QI experts recommend that your website videos:
Video SEO
You can even take advantage of Video SEO by including transcriptions and captions of your videos on your site. Post them to YouTube as well for additional external links, bound to raise your overall rankings on Google especially.
Video Advertising
Video advertising is on the rise and should be tested, in addition to adding website videos to your site. As a recent eMarketer article pointed out:
“[S]pending on online video advertising will grow to $4.6 billion in 2013, representing a more than sevenfold increase from the $587 million spent on the format in 2008” (1/9/09).
Marketers love video advertising for the sole reason that it allows you to convey so much (ideas, emotions, sensibilities) in a quick and charismatic format. It is also ideal for communicating to younger audiences who would much rather watch than read.
Social Media Marketing
Finally, we have social media marketing, defined as the collaboration and communication of online content across a variety of different verticals. From clothing & accessories to health & beauty to home services, people are taking advantage of social media marketing to share ideas, comments, coupons and more. The growth of social media marketing has proved it’s not a short-lived trend, but the latest way to get audiences interested in your product, service or brand.
- Social Media Resources: From Facebook to Myspace to Twitter, your audiences are discovering new ways to interact with each other and create “Consumer-Generated Media” (CGM). It’s important to locate those resources that have the most potential for your business, and test and track the results.
For more on the latest trends in online marketing, contact Meta Media Inc. today.
Most importantly, and as many have realized, paid search can only work when your site is optimized with the latest and best in usability and site stickiness tactics. Meaning: You need marketers to get people to your site, but you need top usability experts to make sure those visitors convert to customers once they’ve landed there.
Today, more and more people have discovered the ins and outs of paid search, but… what’s the next big thing taking the online marketing community by storm? Two types of media – video and social media marketing – are leading this year’s hottest marketing trends.
Website Videos
Retailers especially will benefit from using videos on their websites and in their marketing campaigns to increase online conversion rates. Why? Videos bring the customer one step closer to that true in-storm experience. Although they can’t touch an item of clothing, for example, or try it on, a video allows them a true snapshot of the item, bringing it to life better than a series of photographs ever could.
Videos also bring a sense of credibility to your website, and – if done right – a sense of class as well. Meta Media, Inc. partner Quadras Integrated has been an expert in photography and now videography for over 30 years.
QI experts recommend that your website videos:
- Compel users without overwhelming them with too much information.
- Be very focused; showcase individual products or services rather than a variety.
- Be short and to the point; videos that are too long will lose the audience.
- Play in all browsers; testing is crucial when launching a new website video.
Video SEO
You can even take advantage of Video SEO by including transcriptions and captions of your videos on your site. Post them to YouTube as well for additional external links, bound to raise your overall rankings on Google especially.
Video Advertising
Video advertising is on the rise and should be tested, in addition to adding website videos to your site. As a recent eMarketer article pointed out:
“[S]pending on online video advertising will grow to $4.6 billion in 2013, representing a more than sevenfold increase from the $587 million spent on the format in 2008” (1/9/09).
Marketers love video advertising for the sole reason that it allows you to convey so much (ideas, emotions, sensibilities) in a quick and charismatic format. It is also ideal for communicating to younger audiences who would much rather watch than read.
Social Media Marketing
Finally, we have social media marketing, defined as the collaboration and communication of online content across a variety of different verticals. From clothing & accessories to health & beauty to home services, people are taking advantage of social media marketing to share ideas, comments, coupons and more. The growth of social media marketing has proved it’s not a short-lived trend, but the latest way to get audiences interested in your product, service or brand.
- Social Media Resources: From Facebook to Myspace to Twitter, your audiences are discovering new ways to interact with each other and create “Consumer-Generated Media” (CGM). It’s important to locate those resources that have the most potential for your business, and test and track the results.
- Widgets: Social media widgets for Facebook, Twitter and others keep you constantly connected with your audience. Just a simple application added to your site can make a big difference in how you interact with visitors and keep them updated on your business.
- Blogging: How can a blog impact your sales? Is it essential for your business growth? With so much saturation in blogs today (there are about 80+ million blogs online and active), you need to find your voice and continually update and enhance your content to make sure your audience sticks around.
For more on the latest trends in online marketing, contact Meta Media Inc. today.
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