FOR IMMEDIATE RELEASE
Contact:
Natalie Zambrano
Meta Media Inc.
http://www.MetaMediaInc.com
natalie @ metamediainc.com
Phone: 404.917.2100 x229
Meta Media, Inc. Launches Newly Redesigned FootHealth.com E-Commerce Site
Foot Health Offers Comfort Shoes & Health Products in New User-Friendly Format
ATLANTA, GA- May 5, 2010- Meta Media, Inc., one of Atlanta’s leading e-commerce focused marketing firms, has launched a redesign of its direct-to-consumer product site, FootHealth.com.
Founded in 2008, FootHealth.com offers foot care products and comfort and therapeutic shoes for the 45+ demographic. The newly redesigned site, http://www.foothealth.com, will help increase brand awareness and further the company’s role as one of the leading online retailers for comfort shoes and health products for the feet.
The redesign was integral in helping to overhaul the back-end infrastructure and allowing Foot Health employees to easily pull orders, access customer service information, update products and much more.
The new site also has a completely new front-end design featuring new navigation and sorting options to make it easier for consumers to shop the site. New functionality includes an Ask the Podiatrist feature that allows consumers to send in questions and get answers from local podiatrist Dr. David Helfman of Village Podiatry Centers.
“We’re very excited about the new features on the site, and know consumers will find it easier to shop Foot Health and find the products they need to treat common conditions like plantar fasciitis, foot pain and heel spurs,” said Michele Fontanelli Arnett, VP of Marketing & E-Commerce at Meta Media, Inc. “The conversion rate should improve dramatically, and we are increasing our marketing efforts to bring more new customers to the site.”
For more information about Meta Media, Inc., one of Atlanta’s leading marketing firms specializing in online marketing strategy & execution for retail sites and local businesses, please visit http://www.metamediainc.com.
About Meta Media, Inc.
Meta Media, Inc. provides creative, IT and marketing services to e-commerce and local businesses. Founded in 2006, Meta Media, Inc. uses best practice industry tactics, strategic marketing techniques, precision tools and in-depth analytics to help companies increase their exposure and profitability across all media outlets. Please visit Meta Media, Inc. online for more information: http://www.metamediainc.com.
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Thursday, May 13, 2010
Tuesday, May 11, 2010
Internet Retailer Article: FootHealth.com
New retail site lets shoppers ask a podiatrist for advice
FootHealth.com is hoping its re-launched retail site that lets customers ask a podiatrist about their foot troubles will be just what the doctor ordered—more web sales.
FootHealth.com, which was founded in 2008 and sells comfort shoes and health products for consumers aged 45 and older, unveiled its new e-commerce site this week with a new feature that enables consumers to pose questions to Atlanta podiatrist Dr. David Helfman of Village Podiatry Centers.
The feature is located at the bottom of the home page. Visitors type in a question. That question is then directed to one of FootHealth’s customer service reps, who review it, and send it to Helfman to answer. Customer typically receive a personalized answer within two to three business days, the company says.
The new site took about two and a half months to launch and offers shoppers more navigation and sorting options, including Shop By Ailment, and Shop By Brand. Visitors also can shop by part numbers and create a wish list.
With the redesign in place, FootHealth plans to increase its paid search marketing efforts, as well as to launch new programs like affiliate marketing, comparison shopping engines and re-targeting, says Michelle Fontanelli Arnett, vice president of marketing and e-commerce.
The content on the new site was developed with search engine optimization in mind, says Fontanelli Arnett. And the retailer has already increased its number of natural search visitors, she says.
FootHealth’s conversion rate has also increased from 2.5% to 3.2%, the retailer says.
The retailer says it plans to continue to modify the site and will be adding new category and sub-category banners along with new foot condition-focused content in the coming weeks. "Our philosophy is launch, market, test,” she says.
The new site was designed by Meta Media Inc., an Atlanta-based e-commerce marketing firm. Its clients include Art.com, No. 100 in the Internet Retailer Top 500 Guide.
FootHealth.com is hoping its re-launched retail site that lets customers ask a podiatrist about their foot troubles will be just what the doctor ordered—more web sales.
FootHealth.com, which was founded in 2008 and sells comfort shoes and health products for consumers aged 45 and older, unveiled its new e-commerce site this week with a new feature that enables consumers to pose questions to Atlanta podiatrist Dr. David Helfman of Village Podiatry Centers.
The feature is located at the bottom of the home page. Visitors type in a question. That question is then directed to one of FootHealth’s customer service reps, who review it, and send it to Helfman to answer. Customer typically receive a personalized answer within two to three business days, the company says.
The new site took about two and a half months to launch and offers shoppers more navigation and sorting options, including Shop By Ailment, and Shop By Brand. Visitors also can shop by part numbers and create a wish list.
With the redesign in place, FootHealth plans to increase its paid search marketing efforts, as well as to launch new programs like affiliate marketing, comparison shopping engines and re-targeting, says Michelle Fontanelli Arnett, vice president of marketing and e-commerce.
The content on the new site was developed with search engine optimization in mind, says Fontanelli Arnett. And the retailer has already increased its number of natural search visitors, she says.
FootHealth’s conversion rate has also increased from 2.5% to 3.2%, the retailer says.
The retailer says it plans to continue to modify the site and will be adding new category and sub-category banners along with new foot condition-focused content in the coming weeks. "Our philosophy is launch, market, test,” she says.
The new site was designed by Meta Media Inc., an Atlanta-based e-commerce marketing firm. Its clients include Art.com, No. 100 in the Internet Retailer Top 500 Guide.
Thursday, April 8, 2010
New Client Press Release
Meta Media Inc. Welcomes Victor Alexander, Jr. P.C., as Newest Client
ATLANTA, -- 04/08/10 -- Meta Media, Inc., a leading strategic marketing firm for e-commerce and local businesses, welcomes Atlanta attorney at law, Victor Alexander, as its newest client.
The law firm of Victor Alexander, Jr. P.C., available online at www.VicAlexander.com, has successfully represented Georgians for Workers’ Compensation and Personal Injury claims in the Atlanta area since 1991.
Victor Alexander, founder of Victor Alexander, Jr. P.C., started the firm in 1991 after a successful career practicing law on the other side as both an Assistant District Attorney for Fulton County and as an attorney representing The Hartford and Wausau insurance companies.
“We are thrilled to have the Victor Alexander law firm as our newest client.” said Michele Arnett, VP of Marketing and E-commerce at Meta Media, Inc. “With Mr. Alexander’s expertise in the area of workers’ compensation law suits, combined with our strategic marketing plan for his firm, we know we can successfully increase his new customer acquisition rate and grow his bottom line.”
The law firm of Victor Alexander, Jr. P.C. has been recognized with an AV rating (Law Firm Rating) for the highest levels of skill and integrity as determined by Martindale-Hubble, the authoritative resource for the worldwide legal profession for more than 140 years.
Meta Media, Inc. plans to promote the new site through paid search marketing, natural search engine optimization tactics and other programs.
"We are very pleased to be working with Meta Media to increase the firm's visibility and let those who may be injured on the job or in a car accident know that we are here to work hard on their behalf. We have great confidence in the Meta Media process for bringing together our firm with those who may need an experienced lawyer to help them through complicated Workers' Compensation or accident claims procedures” Said Victor Alexander. “I've been on the other side. I know how insurance companies look at a claim and how devasting an accident or injury can be. That's why it is so important that those who suffer an injury consult with a lawyer so they have the best chance to receive a fair and equitable settlement. We are looking forward to having more opportunities to work with those individuals as a result of our relationship with Meta Media."
For more information Contact:
Natalie Zambrano
Meta Media Inc.
nataliemetamediainc.com
Phone: 404.917.2100 x229
###
ATLANTA, -- 04/08/10 -- Meta Media, Inc., a leading strategic marketing firm for e-commerce and local businesses, welcomes Atlanta attorney at law, Victor Alexander, as its newest client.
The law firm of Victor Alexander, Jr. P.C., available online at www.VicAlexander.com, has successfully represented Georgians for Workers’ Compensation and Personal Injury claims in the Atlanta area since 1991.
Victor Alexander, founder of Victor Alexander, Jr. P.C., started the firm in 1991 after a successful career practicing law on the other side as both an Assistant District Attorney for Fulton County and as an attorney representing The Hartford and Wausau insurance companies.
“We are thrilled to have the Victor Alexander law firm as our newest client.” said Michele Arnett, VP of Marketing and E-commerce at Meta Media, Inc. “With Mr. Alexander’s expertise in the area of workers’ compensation law suits, combined with our strategic marketing plan for his firm, we know we can successfully increase his new customer acquisition rate and grow his bottom line.”
The law firm of Victor Alexander, Jr. P.C. has been recognized with an AV rating (Law Firm Rating) for the highest levels of skill and integrity as determined by Martindale-Hubble, the authoritative resource for the worldwide legal profession for more than 140 years.
Meta Media, Inc. plans to promote the new site through paid search marketing, natural search engine optimization tactics and other programs.
"We are very pleased to be working with Meta Media to increase the firm's visibility and let those who may be injured on the job or in a car accident know that we are here to work hard on their behalf. We have great confidence in the Meta Media process for bringing together our firm with those who may need an experienced lawyer to help them through complicated Workers' Compensation or accident claims procedures” Said Victor Alexander. “I've been on the other side. I know how insurance companies look at a claim and how devasting an accident or injury can be. That's why it is so important that those who suffer an injury consult with a lawyer so they have the best chance to receive a fair and equitable settlement. We are looking forward to having more opportunities to work with those individuals as a result of our relationship with Meta Media."
For more information Contact:
Natalie Zambrano
Meta Media Inc.
nataliemetamediainc.com
Phone: 404.917.2100 x229
###
Thursday, March 18, 2010
Facebook and Twitter Making a Huge Impact on Online Purchases
Many studies today suggest that Social Media has given businesses a major competitive advantage over those who aren’t participating.
Even more specifically, a new study on e-marketer shows that people who are fans or followers of a brand on Facebook or Twitter, are significantly more likely to buy products and services; even recommend the brand to a friend or coworker. Social media is a free tool that helps to establish credibility and word-of-mouth marketing.
Social media is essential for getting the message out about a business, its products and services. It is a new media platform in which all businesses should learn to communicate.
A planned and personal approach is the key to any successful social media campaign.
Customers want to know about a business’s latest products and services but they never want to feel like they are being sold. The trick to social media like Twitter and Facebook, is to engage and listen to the customer.
Businesses can engage customers with social networks like Twitter and Facebook. These social networks can be used to even attract news media. Social media is also a great tool for businesses to receive instant feedback, connect and communicate with customers.
At Meta Media Inc, we base our best social media practices on an understanding of how people consume media online. We engage consumers through the establishment of social media campaigns across many social networking platforms.
For more information contact Meta Media Inc. today @ 404.917.2100 or info@metamediainc.com
Even more specifically, a new study on e-marketer shows that people who are fans or followers of a brand on Facebook or Twitter, are significantly more likely to buy products and services; even recommend the brand to a friend or coworker. Social media is a free tool that helps to establish credibility and word-of-mouth marketing.
Social media is essential for getting the message out about a business, its products and services. It is a new media platform in which all businesses should learn to communicate.
A planned and personal approach is the key to any successful social media campaign.
Customers want to know about a business’s latest products and services but they never want to feel like they are being sold. The trick to social media like Twitter and Facebook, is to engage and listen to the customer.
Businesses can engage customers with social networks like Twitter and Facebook. These social networks can be used to even attract news media. Social media is also a great tool for businesses to receive instant feedback, connect and communicate with customers.
At Meta Media Inc, we base our best social media practices on an understanding of how people consume media online. We engage consumers through the establishment of social media campaigns across many social networking platforms.
For more information contact Meta Media Inc. today @ 404.917.2100 or info@metamediainc.com
Thursday, January 28, 2010
SEO Done Right
Another great article from Eric Enge at searchenginewatch.com on the benfits of doing SEO well and correctly:
http://searchenginewatch.com/3636083
http://searchenginewatch.com/3636083
Tuesday, January 26, 2010
SEO is Alive and Well!!!
While many people feel Social Media is taking over and the art of SEO is dying, Eric Enge makes a compelling case why SEO is not going anywhere:
http://searchenginewatch.com/3636265
http://searchenginewatch.com/3636265
Tuesday, December 15, 2009
E-commerce stocks get a bounce from strong online holiday sales
Wall Street was impressed with online retail sales over the Thanksgiving period, and it showed up last week in strong gains in share prices for e-commerce stocks.
The Internet Retailers Online Retail Index gained 5.2% for the week, while the Dow Jones Industrial Average was up only 0.8% and the Standard & Poor's 500 Index advanced only 1.3%.
"Stronger than expected online spending data contributed to share prices moving higher," says analyst Colin Sebastian of Lazard Capital Markets. "We are still looking for ongoing healthy online trends over the remainder of the shopping season, however growth rates may moderate a bit." Sebastian predicts 3-5% growth in online sales for the holiday period. Web measurement firm comScore Inc. reported online sales grew 7.4% from Thanksgiving Day through last Monday.
Analysts from such Wall Street firms as UBS Securities LLC and Morgan Stanley, as well as Lazard's Sebastian, issued reports noting the strong online retail sales. All three reports highlighted e-commerce technology provider GSI Commerce Inc. as one of the companies likely to benefit from consumer spending shifting to the web. GSI's stock was up nearly 9% last week.
Overall, 22 of the 25 online retailer and e-commerce technology provider stocks tracked by the Internet Retailer Online Retail Index gained for the week. Leading the way was Drugstore.com, which reported it had its best day ever on the Monday after Thanksgiving, typically one of the heaviest online shopping days of the holiday season.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
The Internet Retailers Online Retail Index gained 5.2% for the week, while the Dow Jones Industrial Average was up only 0.8% and the Standard & Poor's 500 Index advanced only 1.3%.
"Stronger than expected online spending data contributed to share prices moving higher," says analyst Colin Sebastian of Lazard Capital Markets. "We are still looking for ongoing healthy online trends over the remainder of the shopping season, however growth rates may moderate a bit." Sebastian predicts 3-5% growth in online sales for the holiday period. Web measurement firm comScore Inc. reported online sales grew 7.4% from Thanksgiving Day through last Monday.
Analysts from such Wall Street firms as UBS Securities LLC and Morgan Stanley, as well as Lazard's Sebastian, issued reports noting the strong online retail sales. All three reports highlighted e-commerce technology provider GSI Commerce Inc. as one of the companies likely to benefit from consumer spending shifting to the web. GSI's stock was up nearly 9% last week.
Overall, 22 of the 25 online retailer and e-commerce technology provider stocks tracked by the Internet Retailer Online Retail Index gained for the week. Leading the way was Drugstore.com, which reported it had its best day ever on the Monday after Thanksgiving, typically one of the heaviest online shopping days of the holiday season.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- Drugstore.com, 17%
- 1-800-Flowers.com, 14.8%
- VistaPrint, 10.5%
- CyberSource, 9.8%
- GSI, 8.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage change in stock price for the week:
- Netflix, -2.8%
- American Greetings, -1.0%
- Bidz.com, -.9%
- Digital River, +.3%
- Overstock, +1.8%
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