E-commerce websites are increasing efforts to capitalize on social networks such as Facebook. Ebay recently announced in the next few months they will begin offering consumers an opportunity to find products and plug them into their Facebook network. This enables a consumer’s Facebook friends to vote on their preferred product and offer comments.
Social commerce initiatives were inevitable. Current social media practice allows companies to easily improve overall branding and online presence, through interactive conversations with customers. But social commerce will take things to a new level. Now companies will be able to analyze more specific information based on detailed product conversations and consumer feedback.
Social commerce will enhance the likelihood of potential customers becoming consumers by utilizing word-of mouth communications through social networking.
Ebay to launch social commerce features
Friday, June 17, 2011
Friday, April 15, 2011
Local Marketing, Inc. Nominated for Most Effective Local Marketing Campaign in Georgia
Atlanta Interactive Marketing Association Recognizes Local Marketing, Inc. with 2011 Award Nomination
ATLANTA, GA (April 15, 2011) – Local Marketing, Inc., a full-service marketing, creative and IT firm based in Atlanta, announced today it is a finalist in the 2011 Atlanta Interactive Marketing Association (AiMA) Awards.
Local Marketing, Inc. received the AiMA nomination in the category of Most Effective Local Campaign in Georgia for the company’s website design and marketing work for The ENT Institute. Strategies for the company included a website redesign and online/ off-line marketing efforts targeted around each of The ENT Institute’s seven Atlanta area locations.
In order to qualify as a finalist, Local Marketing, Inc. submitted a detailed review of its strategies and tactics, all designed to help increase both awareness and new patients for The ENT Institute. AiMA analyzed Local Marketing, Inc.’s effectiveness by conducting a comparison of success metrics to both industry benchmarks and specific campaign objectives.
“We are thrilled to have the AiMA Award nomination in the local campaign category,” said Vice President of Marketing, Michele Fontanelli Arnett. “We are particularly proud of our efforts for The ENT Institute, and the fact that we have garnered such good results for all their locations. This campaign is a great example of what we can do for any company: improve both brand awareness and customer acquisition.”
Winners for the 2011 AiMA Awards will be announced at the ceremony on April 28, 2011, held this year at the Georgia Aquarium.
ABOUT LOCAL MARKETING, INC.
Local Marketing, Inc. specializes in non-traditional, ROI-based marketing strategies, including site design, development, marketing, analytics, reporting and optimization. Local Marketing, Inc. provides customized solutions for companies who want to specifically target local markets. Our philosophy of ongoing refinement means we never start improving and optimizing our clients’ campaigns. With our knowledge, experience and industry relationships, we are your multi-channel experts and a one-stop shop for effective online strategies with clear ROI. Read more about the company’s efforts online at www.localmarketinginc.com.
Tuesday, January 4, 2011
Meta Media, Inc. Welcomes Ford Investment Consulting, LLC As Latest Client
ATLANTA, GA – December 27, 2010 - Meta Media, Inc., an online marketing firm specializing in e-commerce and local business, welcomes Atlanta’s Ford Investment Consulting, LLC as their latest client.
Shavonn Crawford recently founded Ford Investment Consulting, and her aim is to help small businesses and individual investors manage their investments by providing them with the individualized attention and assistance that large investment firms cannot.
Crawford has worked with the larger money management firms, but with this company she hopes to offer investment advice for the everyday client.
“We are very excited to take on Ford Investment Consulting as our latest client,” said Michele Fontanelli Arnett, VP of Marketing and E-Commerce at Meta Media, Inc. “Ms. Crawford has a clear vision for her company, and we plan to provide her with a marketing plan that will greatly increase her client base.”
Meta Media, Inc. plans to utilize a variety of marketing programs designed to provide exposure for Ford Investment Consulting, including paid search marketing, natural search engine optimization tactics and social media. Their staff of experienced web designers will also be creating a useful and informative website for the company.
Contact:
Amy Farley
Meta Media, Inc.
http://www.MetaMediaInc.com
afarley @ metamediainc.com
Phone: 404.917.2100 x235
Shavonn Crawford recently founded Ford Investment Consulting, and her aim is to help small businesses and individual investors manage their investments by providing them with the individualized attention and assistance that large investment firms cannot.
Crawford has worked with the larger money management firms, but with this company she hopes to offer investment advice for the everyday client.
“We are very excited to take on Ford Investment Consulting as our latest client,” said Michele Fontanelli Arnett, VP of Marketing and E-Commerce at Meta Media, Inc. “Ms. Crawford has a clear vision for her company, and we plan to provide her with a marketing plan that will greatly increase her client base.”
Meta Media, Inc. plans to utilize a variety of marketing programs designed to provide exposure for Ford Investment Consulting, including paid search marketing, natural search engine optimization tactics and social media. Their staff of experienced web designers will also be creating a useful and informative website for the company.
Contact:
Amy Farley
Meta Media, Inc.
http://www.MetaMediaInc.com
afarley @ metamediainc.com
Phone: 404.917.2100 x235
Thursday, December 16, 2010
Meta Media, Inc. Is Seeking A PHP Web Developer with SEO & E-Commerce Experience
An online marketing, creative and IT development company located in Midtown, Atlanta, is looking for a Senior .PHP Web Developer to join its growing team. The Senior .PHP Web Developer should have extensive experience building e-commerce websites and back-end administrative tools, as well as a strong understanding of how to develop SEO-friendly websites.
The Senior .PHP Web Developer will manage at least one other developer, and will report to the VP of Marketing & E-Commerce. We are looking for someone who not only understands code, but can ask questions of the team that allows us to build websites that drive increased traffic and conversions.
Applicants interested in the position should have the following:
• Bachelors Degree in Computer Science or related field
• 4+ years.PHP experience, preferably working for an e-commerce company or agency that caters to e-commerce companies
• CSS, HTML and JavaScript coding experience; AJAX experience a plus!
• Ability to develop code in a clean and consistent manner with proper supporting documentation and best practices.
• Work directly with development team to ensure excellent code, standards and design.
• Create and maintain accurate technical specification documentation.
• Help to build and support best practices for website application construction.
• Accurately estimate project timelines and meet scheduled milestones.
• Communicate effectively with team managers and co-workers.
• Maintain flexibility throughout the site design and production process.
• Excellent project management skills and strong attention to detail
• Knowledge of cross-browser compatibility issues.
Please submit your resume and cover letter to michele AT metamediainc DOT com for consideration.
The Senior .PHP Web Developer will manage at least one other developer, and will report to the VP of Marketing & E-Commerce. We are looking for someone who not only understands code, but can ask questions of the team that allows us to build websites that drive increased traffic and conversions.
Applicants interested in the position should have the following:
• Bachelors Degree in Computer Science or related field
• 4+ years.PHP experience, preferably working for an e-commerce company or agency that caters to e-commerce companies
• CSS, HTML and JavaScript coding experience; AJAX experience a plus!
• Ability to develop code in a clean and consistent manner with proper supporting documentation and best practices.
• Work directly with development team to ensure excellent code, standards and design.
• Create and maintain accurate technical specification documentation.
• Help to build and support best practices for website application construction.
• Accurately estimate project timelines and meet scheduled milestones.
• Communicate effectively with team managers and co-workers.
• Maintain flexibility throughout the site design and production process.
• Excellent project management skills and strong attention to detail
• Knowledge of cross-browser compatibility issues.
Please submit your resume and cover letter to michele AT metamediainc DOT com for consideration.
JC Penney Launches Facebook E-Commerce Store
In a move that mashes up e-commerce with social media, JC Penney has announced the launch of a system where "fans" of the brand can make purchases on JC Penney's Facebook page.
This seems like a wise step forward, given the already strong and still growing presence of social media in the marketing industry. Bringing e-commerce to Facebook makes it that much easier to convert potential customers into buyers.
JC Penney launches Facebook e-commerce store
This seems like a wise step forward, given the already strong and still growing presence of social media in the marketing industry. Bringing e-commerce to Facebook makes it that much easier to convert potential customers into buyers.
JC Penney launches Facebook e-commerce store
Friday, December 10, 2010
Strong Growth For Local Online Advertising
Local online advertising is on the upswing, according to this eMarketer article from earlier this Fall.
It's only natural that online advertising grows as our society becomes increasingly digital, but it's interesting to note the degree of growth here. Forward-thinking companies should be taking all this into serious consideration as they create marketing and advertising budgets from here on out.
It's only natural that online advertising grows as our society becomes increasingly digital, but it's interesting to note the degree of growth here. Forward-thinking companies should be taking all this into serious consideration as they create marketing and advertising budgets from here on out.
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