Meta Media, Inc.| 1280 West Peachtree Street, Suite 220 Atlanta, GA 30309
phone: 404.917.2100 fax: 404.917.2102 email:

Friday, January 16, 2009

The Importance of an Easy-to-Use Admin Tool for Site Updates & Maintenance

In many organizations, large and small, the IT-Programming department often serves as a bottleneck for many company-wide requests. With IT services always in demand, especially for larger projects that require advanced technical expertise, smaller fixes and updates to your website can remain “in queue” for weeks and even months at a time.

That’s why it’s so important to have a back-end system that allows you to make updates to your site – without involving the IT department.

Add and update categories, products/ service listings and new pages.
Refresh photos and keep site content fresh to keep visitors returning to the site.
Change title tags, meta descriptions, alt text and meta keywords for search engine optimization.
Control product feeds in real time.
Store and segment customer data.

Companies like Meta Media, Inc. build these admin tools with the “every user” in mind, so that someone with little to no IT knowledge can make these updates quickly and easily.

There’s an Expense… But It’s Worthwhile

Many admin tools require an upfront expense, as they are usually custom built to handle the specific needs of your business and your employees. Once the admin tool is built, however, you control your site, and don’t need to depend on a third-party or even your IT department to make the updates and maintain the site the way your marketers require. The cost definitely pays out over time – just in time saved and in the increase in site stickiness you’ll experience as you regularly update your site.