Meta Media, Inc.| 1280 West Peachtree Street, Suite 220 Atlanta, GA 30309
phone: 404.917.2100 fax: 404.917.2102 email: info@metamediainc.com

Thursday, December 16, 2010

Meta Media, Inc. Is Seeking A PHP Web Developer with SEO & E-Commerce Experience

An online marketing, creative and IT development company located in Midtown, Atlanta, is looking for a Senior .PHP Web Developer to join its growing team. The Senior .PHP Web Developer should have extensive experience building e-commerce websites and back-end administrative tools, as well as a strong understanding of how to develop SEO-friendly websites.

The Senior .PHP Web Developer will manage at least one other developer, and will report to the VP of Marketing & E-Commerce. We are looking for someone who not only understands code, but can ask questions of the team that allows us to build websites that drive increased traffic and conversions.

Applicants interested in the position should have the following:

• Bachelors Degree in Computer Science or related field
• 4+ years.PHP experience, preferably working for an e-commerce company or agency that caters to e-commerce companies
• CSS, HTML and JavaScript coding experience; AJAX experience a plus!
• Ability to develop code in a clean and consistent manner with proper supporting documentation and best practices.
• Work directly with development team to ensure excellent code, standards and design.
• Create and maintain accurate technical specification documentation.
• Help to build and support best practices for website application construction.
• Accurately estimate project timelines and meet scheduled milestones.
• Communicate effectively with team managers and co-workers.
• Maintain flexibility throughout the site design and production process.
• Excellent project management skills and strong attention to detail
• Knowledge of cross-browser compatibility issues.

Please submit your resume and cover letter to michele AT metamediainc DOT com for consideration.

JC Penney Launches Facebook E-Commerce Store

In a move that mashes up e-commerce with social media, JC Penney has announced the launch of a system where "fans" of the brand can make purchases on JC Penney's Facebook page.

This seems like a wise step forward, given the already strong and still growing presence of social media in the marketing industry. Bringing e-commerce to Facebook makes it that much easier to convert potential customers into buyers.

JC Penney launches Facebook e-commerce store

Friday, December 10, 2010

Strong Growth For Local Online Advertising

Local online advertising is on the upswing, according to this eMarketer article from earlier this Fall.

It's only natural that online advertising grows as our society becomes increasingly digital, but it's interesting to note the degree of growth here. Forward-thinking companies should be taking all this into serious consideration as they create marketing and advertising budgets from here on out.

Thursday, June 17, 2010

Meta Media, Inc. Launches Mobile Shopping Portal for FootHealth.com

FootHealth.com Offers Comfort Shoes & Health Products in New Mobile Phone-Friendly Format

ATLANTA, GA- June 14, 2010- The Internet changed how people shop. Now, FootHealth.com is changing how and when people shop for comfort shoes and foot health products.

People are increasing the amount of commerce on their mobile phones every day, as technology increases. With this advancement in technology, there has been a dramatic rise in success for the mobile commerce platform. Several online retailers, including foothealth.com have integrated this mobile commerce platform.

Directly from their Smart phones, customers can easily pull up the mobile FootHealth.com Web site. The mobile site for Foot Health will still feature the same content and functionality of the online website. Customers can navigate through the site, add items to their cart and checkout using a fast, secure, user-friendly mobile platform.

According to the MMA, Mobile Marketing Association, 1 in every 5 people are now using mobile commerce. Statistics are now proving that technology and mobile marketing are soaring.

“Mobile definitely represents the next big thing in Internet retailing,” said VP of Marketing & E-Commerce Michele Fontanelli Arnett. “We have seen significant increases in conversion because the FootHealth.com site is so easy to shop from any mobile smartphone – especially when we have a promotion running. People are shopping on the go more than ever, and Foot Health is one of the first foot health retailers to have this kind of sophisticated mobile shopping portal.”

By incorporating products directly into the customer's environment on a smartphone, local companies can enhance the shopping experience, making it even easier and more direct. This new sophisticated platform has made mobile shopping a compelling and viable option for companies worldwide.

About Foot Health
Foothealth.com is the 2nd largest online retailer for specialized foot care products, comfort and therapeutic shoes. For more information visit www.foothealth.com or follow us on Twitter @foothealth and become a fan on Facebook: www.facebook.com/foothealth

About Meta Media, Inc.
Meta Media, Inc. provides creative, IT and marketing services to e-commerce and local businesses. Founded in 2006, Meta Media, Inc. uses best practice industry tactics, strategic marketing techniques, precision tools and in-depth analytics to help companies increase their exposure and profitability across

Thursday, May 13, 2010

Meta Media, Inc. Launches Newly Redesigned FootHealth.com E-Commerce Site

FOR IMMEDIATE RELEASE

Contact:
Natalie Zambrano
Meta Media Inc.
http://www.MetaMediaInc.com
natalie @ metamediainc.com
Phone: 404.917.2100 x229

Meta Media, Inc. Launches Newly Redesigned FootHealth.com E-Commerce Site
Foot Health Offers Comfort Shoes & Health Products in New User-Friendly Format

ATLANTA, GA- May 5, 2010- Meta Media, Inc., one of Atlanta’s leading e-commerce focused marketing firms, has launched a redesign of its direct-to-consumer product site, FootHealth.com.

Founded in 2008, FootHealth.com offers foot care products and comfort and therapeutic shoes for the 45+ demographic. The newly redesigned site, http://www.foothealth.com, will help increase brand awareness and further the company’s role as one of the leading online retailers for comfort shoes and health products for the feet.

The redesign was integral in helping to overhaul the back-end infrastructure and allowing Foot Health employees to easily pull orders, access customer service information, update products and much more.

The new site also has a completely new front-end design featuring new navigation and sorting options to make it easier for consumers to shop the site. New functionality includes an Ask the Podiatrist feature that allows consumers to send in questions and get answers from local podiatrist Dr. David Helfman of Village Podiatry Centers.

“We’re very excited about the new features on the site, and know consumers will find it easier to shop Foot Health and find the products they need to treat common conditions like plantar fasciitis, foot pain and heel spurs,” said Michele Fontanelli Arnett, VP of Marketing & E-Commerce at Meta Media, Inc. “The conversion rate should improve dramatically, and we are increasing our marketing efforts to bring more new customers to the site.”

For more information about Meta Media, Inc., one of Atlanta’s leading marketing firms specializing in online marketing strategy & execution for retail sites and local businesses, please visit http://www.metamediainc.com.

About Meta Media, Inc.
Meta Media, Inc. provides creative, IT and marketing services to e-commerce and local businesses. Founded in 2006, Meta Media, Inc. uses best practice industry tactics, strategic marketing techniques, precision tools and in-depth analytics to help companies increase their exposure and profitability across all media outlets. Please visit Meta Media, Inc. online for more information: http://www.metamediainc.com.

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Tuesday, May 11, 2010

Internet Retailer Article: FootHealth.com

New retail site lets shoppers ask a podiatrist for advice

FootHealth.com is hoping its re-launched retail site that lets customers ask a podiatrist about their foot troubles will be just what the doctor ordered—more web sales.

FootHealth.com, which was founded in 2008 and sells comfort shoes and health products for consumers aged 45 and older, unveiled its new e-commerce site this week with a new feature that enables consumers to pose questions to Atlanta podiatrist Dr. David Helfman of Village Podiatry Centers.

The feature is located at the bottom of the home page. Visitors type in a question. That question is then directed to one of FootHealth’s customer service reps, who review it, and send it to Helfman to answer. Customer typically receive a personalized answer within two to three business days, the company says.

The new site took about two and a half months to launch and offers shoppers more navigation and sorting options, including Shop By Ailment, and Shop By Brand. Visitors also can shop by part numbers and create a wish list.

With the redesign in place, FootHealth plans to increase its paid search marketing efforts, as well as to launch new programs like affiliate marketing, comparison shopping engines and re-targeting, says Michelle Fontanelli Arnett, vice president of marketing and e-commerce.

The content on the new site was developed with search engine optimization in mind, says Fontanelli Arnett. And the retailer has already increased its number of natural search visitors, she says.

FootHealth’s conversion rate has also increased from 2.5% to 3.2%, the retailer says.

The retailer says it plans to continue to modify the site and will be adding new category and sub-category banners along with new foot condition-focused content in the coming weeks. "Our philosophy is launch, market, test,” she says.

The new site was designed by Meta Media Inc., an Atlanta-based e-commerce marketing firm. Its clients include Art.com, No. 100 in the Internet Retailer Top 500 Guide.

Thursday, April 8, 2010

New Client Press Release

Meta Media Inc. Welcomes Victor Alexander, Jr. P.C., as Newest Client

ATLANTA, -- 04/08/10 -- Meta Media, Inc., a leading strategic marketing firm for e-commerce and local businesses, welcomes Atlanta attorney at law, Victor Alexander, as its newest client.
The law firm of Victor Alexander, Jr. P.C., available online at www.VicAlexander.com, has successfully represented Georgians for Workers’ Compensation and Personal Injury claims in the Atlanta area since 1991.
Victor Alexander, founder of Victor Alexander, Jr. P.C., started the firm in 1991 after a successful career practicing law on the other side as both an Assistant District Attorney for Fulton County and as an attorney representing The Hartford and Wausau insurance companies.
“We are thrilled to have the Victor Alexander law firm as our newest client.” said Michele Arnett, VP of Marketing and E-commerce at Meta Media, Inc. “With Mr. Alexander’s expertise in the area of workers’ compensation law suits, combined with our strategic marketing plan for his firm, we know we can successfully increase his new customer acquisition rate and grow his bottom line.”
The law firm of Victor Alexander, Jr. P.C. has been recognized with an AV rating (Law Firm Rating) for the highest levels of skill and integrity as determined by Martindale-Hubble, the authoritative resource for the worldwide legal profession for more than 140 years.
Meta Media, Inc. plans to promote the new site through paid search marketing, natural search engine optimization tactics and other programs.

"We are very pleased to be working with Meta Media to increase the firm's visibility and let those who may be injured on the job or in a car accident know that we are here to work hard on their behalf. We have great confidence in the Meta Media process for bringing together our firm with those who may need an experienced lawyer to help them through complicated Workers' Compensation or accident claims procedures” Said Victor Alexander. “I've been on the other side. I know how insurance companies look at a claim and how devasting an accident or injury can be. That's why it is so important that those who suffer an injury consult with a lawyer so they have the best chance to receive a fair and equitable settlement. We are looking forward to having more opportunities to work with those individuals as a result of our relationship with Meta Media."

For more information Contact:
Natalie Zambrano
Meta Media Inc.
nataliemetamediainc.com
Phone: 404.917.2100 x229

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Thursday, March 18, 2010

Facebook and Twitter Making a Huge Impact on Online Purchases

Many studies today suggest that Social Media has given businesses a major competitive advantage over those who aren’t participating.

Even more specifically, a new study on e-marketer shows that people who are fans or followers of a brand on Facebook or Twitter, are significantly more likely to buy products and services; even recommend the brand to a friend or coworker. Social media is a free tool that helps to establish credibility and word-of-mouth marketing.

Social media is essential for getting the message out about a business, its products and services. It is a new media platform in which all businesses should learn to communicate.

A planned and personal approach is the key to any successful social media campaign.

Customers want to know about a business’s latest products and services but they never want to feel like they are being sold. The trick to social media like Twitter and Facebook, is to engage and listen to the customer.

Businesses can engage customers with social networks like Twitter and Facebook. These social networks can be used to even attract news media. Social media is also a great tool for businesses to receive instant feedback, connect and communicate with customers.

At Meta Media Inc, we base our best social media practices on an understanding of how people consume media online. We engage consumers through the establishment of social media campaigns across many social networking platforms.

For more information contact Meta Media Inc. today @ 404.917.2100 or info@metamediainc.com

Thursday, January 28, 2010

SEO Done Right

Another great article from Eric Enge at searchenginewatch.com on the benfits of doing SEO well and correctly:

http://searchenginewatch.com/3636083

Tuesday, January 26, 2010

SEO is Alive and Well!!!

While many people feel Social Media is taking over and the art of SEO is dying, Eric Enge makes a compelling case why SEO is not going anywhere:

http://searchenginewatch.com/3636265