In a move that mashes up e-commerce with social media, JC Penney has announced the launch of a system where "fans" of the brand can make purchases on JC Penney's Facebook page.
This seems like a wise step forward, given the already strong and still growing presence of social media in the marketing industry. Bringing e-commerce to Facebook makes it that much easier to convert potential customers into buyers.
JC Penney launches Facebook e-commerce store
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