Meta Media, Inc.| 1280 West Peachtree Street, Suite 220 Atlanta, GA 30309
phone: 404.917.2100 fax: 404.917.2102 email: info@metamediainc.com

Friday, October 14, 2011

Has Marketing Gone Too Pink?

During the month of October, pink products dominate store shelves. The popularity of Breast Cancer Awareness month has resulted in various industries supporting the cause with their products, everything from dressed up tubs of lunchmeat to special edition eyelash curlers.

The plethora of products has activists questioning the integrity of these marketing campaigns. How many companies are really contributing to the cause? How many are just marketing an easily recognizable cause for profit?

This ongoing debate raises excellent questions for those in the marketing industry. Supporting cancer awareness is trendy and with every trend there’s a risk for consumer backlash. Although some companies may be using pink as a marketing ploy to increase profits, if the demand decreases as a result, it could negatively impact the genuine campaigns, thus losing support for the cause.

http://www.newser.com/article/d9qabtko1/some-women-question-pinkwashing-is-breast-cancer-awareness-more-marketing-than-health.html

Tuesday, October 11, 2011

We're Hiring!!

Meta Media, Inc. is looking for an experienced Project Manager to join its growing team. The Project Manager will be responsible for overseeing a segment of the agency's marketing, website design and website development accounts. The Project Manager will meet with the team regularly, create timelines, and ensure that projects meet a client’s goals and are delivered on time. Agency experience preferred!

The Project Manager will also work with clients on strategy as well as execution of crucial deliverables. The Project Manager should preferably have e-commerce, web, and/or online marketing experience, with the ability to efficiently manage and implement multiple, simultaneous projects for our clients – on time and on budget.

Client projects may include:

- Website redesign

- Landing pages and micro-site development for local clients

- Usability/ site updates and enhancements

- Admin tool development

- Website coding, development and other web-based IT projects

- SEO copywriting and linking, including directory and map listings

- Paid search implementation and management on Google, Yahoo/Bing and other second-tier search engines

Requirements for the Project Manager position include:

- Relationship building both internally and with new/ existing customers.

- Direct experience with an agency or e-commerce company as a Project Manager, or Marketing Manager

- Ability to review and make decisions based on Web analytics programs like Google Analytics or CoreMetrics

- Understanding of usability, information architecture, and the web user experience

- Demonstrated ability to manage both technical and non-technical details for all types of web projects

Other information:

- The position is full-time

- Competitive salary based upon experience

ABOUT OUR COMPANY

Meta Media, Inc. is a growing, fast-paced interactive marketing agency that caters to companies that want to effectively market their products and/or services on a local and/or national level. As a one-stop shop for all our clients’ needs, Meta Media, Inc. provides a comprehensive suite of strategic services, including website design/ creative/ usability, e-commerce platform development, custom IT solutions and ROI-based marketing strategies such as e-mail, paid search, social media and SEO.

Meta Media, Inc. stands out from other agencies in the space due to our customized, ROI-focused solutions and high level of personalized customer service for each client. In addition, we track all campaigns down to the last dollar, and engage in a multi-tier process that includes ongoing refinement and optimization. You can read more about Meta Media, Inc. online at www.metamediainc.com or check out our blog: http://metamediainc.blogspot.com.


If interested, please send resume and cover letter to info@metamediainc.com with "Project Manager Position" in the subject line.