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Friday, October 14, 2011

Has Marketing Gone Too Pink?

During the month of October, pink products dominate store shelves. The popularity of Breast Cancer Awareness month has resulted in various industries supporting the cause with their products, everything from dressed up tubs of lunchmeat to special edition eyelash curlers.

The plethora of products has activists questioning the integrity of these marketing campaigns. How many companies are really contributing to the cause? How many are just marketing an easily recognizable cause for profit?

This ongoing debate raises excellent questions for those in the marketing industry. Supporting cancer awareness is trendy and with every trend there’s a risk for consumer backlash. Although some companies may be using pink as a marketing ploy to increase profits, if the demand decreases as a result, it could negatively impact the genuine campaigns, thus losing support for the cause.

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