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Friday, April 15, 2011

Local Marketing, Inc. Nominated for Most Effective Local Marketing Campaign in Georgia

Atlanta Interactive Marketing Association Recognizes Local Marketing, Inc. with 2011 Award Nomination

ATLANTA, GA (April 15, 2011) – Local Marketing, Inc., a full-service marketing, creative and IT firm based in Atlanta, announced today it is a finalist in the 2011 Atlanta Interactive Marketing Association (AiMA) Awards.

Local Marketing, Inc. received the AiMA nomination in the category of Most Effective Local Campaign in Georgia for the company’s website design and marketing work for The ENT Institute. Strategies for the company included a website redesign and online/ off-line marketing efforts targeted around each of The ENT Institute’s seven Atlanta area locations.

In order to qualify as a finalist, Local Marketing, Inc. submitted a detailed review of its strategies and tactics, all designed to help increase both awareness and new patients for The ENT Institute. AiMA analyzed Local Marketing, Inc.’s effectiveness by conducting a comparison of success metrics to both industry benchmarks and specific campaign objectives.

“We are thrilled to have the AiMA Award nomination in the local campaign category,” said Vice President of Marketing, Michele Fontanelli Arnett. “We are particularly proud of our efforts for The ENT Institute, and the fact that we have garnered such good results for all their locations. This campaign is a great example of what we can do for any company: improve both brand awareness and customer acquisition.”

Winners for the 2011 AiMA Awards will be announced at the ceremony on April 28, 2011, held this year at the Georgia Aquarium.


Local Marketing, Inc. specializes in non-traditional, ROI-based marketing strategies, including site design, development, marketing, analytics, reporting and optimization. Local Marketing, Inc. provides customized solutions for companies who want to specifically target local markets. Our philosophy of ongoing refinement means we never start improving and optimizing our clients’ campaigns. With our knowledge, experience and industry relationships, we are your multi-channel experts and a one-stop shop for effective online strategies with clear ROI. Read more about the company’s efforts online at

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