The latest press release from IBM announced a new web analytics system to assist marketers with online campaigns, entitled the Coremetrics Digital Marketing Optimization Suite.
The new IBM software is supposed to act as a single source of information for marketers providing customer profiles, web analytics and digital marketing execution. According to IBM some highlights of their latest marketing tool are:
- Enables marketers to perform advanced segmentation and automate marketing execution based on multichannel data, including off-line data sources
- Delivers real-time product recommendations for all online channels, including social, mobile, email, and display ads
- Provides A/B testing capabilities to help search engine marketers compare pairs of search terms to determine the most cost-effective terms and associated ads
- Incorporates best practice key performance indicators and corresponding industry-specific benchmarks
- Supports deep analysis into how customers interact with a brand over time and when each marketing program is the most effective.
Only time will tell if the Coremetrics Digital Marketing Optimization Suite by IBM will be able to compete with other programs that marketers are already utilizing, such as Google Analytics.
IBM Press Release
Friday, July 15, 2011
Friday, July 1, 2011
Domain Name Expansion May Contribute to Branding Obstacles
Recently the Internet Corporation for Assigned Names and Numbers (ICANN) announced a significant change in the makeup of the current domain name system. ICANN is responsible for overseeing online addresses, and has approved to widen the choice of domain endings to include nearly any word in any language.
The potential downside to the new domain expansion is branding interference. The expansion creates an opening for competitors or general opportunists to purchase a nearly limitless amount of domains associates with a company’s brand.
However, domain extensions will not be obtained without an application or a hefty price. The charge to apply for a domain extension with ICANN is $185,000, plus a $25,000 yearly fee for those who gain control of the domain. There is an ongoing debate as to whether these fees are to prevent domain extension abuse or if ICANN is just trying to increase their profits.
Domain-Name Bosses Approve Huge Expansion
The potential downside to the new domain expansion is branding interference. The expansion creates an opening for competitors or general opportunists to purchase a nearly limitless amount of domains associates with a company’s brand.
However, domain extensions will not be obtained without an application or a hefty price. The charge to apply for a domain extension with ICANN is $185,000, plus a $25,000 yearly fee for those who gain control of the domain. There is an ongoing debate as to whether these fees are to prevent domain extension abuse or if ICANN is just trying to increase their profits.
Domain-Name Bosses Approve Huge Expansion
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