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Thursday, September 22, 2011

Upcoming Facebook Changes

As some facebook users are still reluctantly adjusting to the recent changes made affecting their news feed, even more changes are on the way. Facebook has plans to expand the popular “Like” feature by adding additional “Read,” “Listened” and “Watched” buttons.

From a marketing and advertising perspective, these new features will allow facebook to provide more detailed data to companies.

Will these upcoming changes encourage society’s current facebook addiction by increasing activity and involvement, or will these changes create a massive negative backlash? With every change comes a risk of alienation, but the new information could help a lot of companies with more detailed targeted ads.

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