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Thursday, September 1, 2011

Daily Deal Site Craze is Winding Down

Groupon, Living Social and other daily deal site competitors have been experiencing significant drops in popularity and revenue recently. Facebook decided to end its version of daily deals, just after four months of testing.

Daily deal sites managed to overcome the stigma of coupons, but it seems their novelty is wearing off. From a marketing perspective, which deal sites are still worth recommending to clients, and for how long?

Groupon is hoping to move in a new direction with Groupon Now, a real-time mobile application that allows users to search for deals near them. Real-time deal apps might be enough to captivate consumers, but based on recent data customers are definitely looking for the next stage.

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