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Friday, August 26, 2011

MySpace Takes a New Marketing Direction

Remember MySpace? The MySpace brand conjures images of sparkly graphics, goofy page designs and top ten friend lists. For years, people have been switching over to use facebook and Twitter for social media, and Google+ has recently gained popularity as well.

The old MySpace is outdated, but their new marketing executives are attempting to revive the site with a new music marketing strategy. Entertainer Justin Timberlake is serving as a creative director, and partnerships have been formed with iTunes, Spotify and Vevo.

Re-branding a well known name like MySpace can be difficult because not only does a company have to compete with its competitors, but it has to compete with its former archaic self.

Do you think music-focused marketing is enough to save MySpace?

Revamped MySpace Will Have iTunes, Spotify and Vevo in Its Crosshairs

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