Recent data found while studying the behavior and habits of online shoppers revealed three important trends, according to ecommerce-guide.com
Trend #1: Online Shoppers Research Products before Purchasing
Most online shoppers begin their shopping experience by conducting research through a search engine, like Google. This is why search engine optimization (SEO) is so important for ecommerce sites and online retailers
Trend #2: Other Customer Reviews and Social Media Comments Matter
A good or bad review can influence whether an online shopper makes a purchase. Shoppers also look into products and companies that have a lot of facebook “likes.”
Trend #3: Consumers Are Using Mobile Phones In-Stores
The recent study revealed that more customers are scanning barcodes and comparing in-store prices to those found on Amazon.com. Customers are also taking advantage of coupons found on their phones.
Overall, the latest data reveals how crucial it is for businesses to stay connected with consumers and have a strong online presence.
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