Social Scoring Systems

An emerging online trend in social media that professionals in the marketing field should keep an eye on is social scoring systems. Currently, the website with the most buzz is Klout, which is a social media metrics analytics company.

According to their website klout.com, the assigned “Klout Score” is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence.

Although Klout is currently the most newsworthy site, there are other up-and-coming social scoring systems, including:

• Tweetlevel and Bloglevel, both from the Edelman PR firm, measure your influence in Twitter and the blogosphere, respectively.
• PeerIndex scores you based on your influence on Twitter, Facebook, LinkedIn and Quora, as well as blogs and other URLs you add.
• Tweet Grader from HubSpot ranks you according to how influential you are on Twitter.

Social media metrics analysis could potentially be a great tool for marketers, as it measures social interactions and who is influencing who.

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