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Tuesday, May 1, 2012

Local Marketing, Inc. Earns 2012 AiMA Award Nomination for Most Effective Local Georgia Campaign

Atlanta Interactive Marketing Association Recognizes Local Marketing, Inc.
for its Work with an Atlanta Plastic Surgeon 

ATLANTA, GA (May 1, 2012) – Local Marketing, Inc., a full-service marketing, creative and IT firm based in Atlanta, announced today it is a finalist in the 2012 Atlanta Interactive Marketing Association (AiMA) Awards.

Local Marketing, Inc. received the AiMA nomination in the category of Most Effective Local Campaign in Georgia for its website design and local online marketing work on behalf of the Abramson Facial Plastic Surgery & Rejuvenation Center.  Strategies for plastic surgery practice included updating the brand, redesigning the website with new content, information architecture and graphics, and marketing the site online via search engine optimization tactics and paid search marketing. 

All marketing efforts were targeted around a more affluent audience with an average household income of $150K+. Although females aged 35-55 are the primary target demographic, Abramson Facial Plastic Surgery & Rejuvenation Center also wanted to reach out to men who may be interested in cosmetic procedures as well.

“We have seen some amazing results for Dr. Abramson, so to get this nomination as a formal recognition of our efforts is very exciting,” said Local Marketing, Inc. Vice President of Marketing, Michele Fontanelli Arnett. “The team worked hard to put the right website and marketing programs in place to secure new patients for the practice, and in such a competitive industry as plastic surgery, we have been overwhelmed with the strong reaction to our online ads, content and website creative.

In order to qualify as a finalist, Local Marketing, Inc. submitted a detailed outline of the company’s goals: to help increase both awareness and new patients for the Abramson Facial Plastic Surgery & Rejuvenation Center online. In addition, Local Marketing, Inc. summarized the overall strategy and results, and outlined any challenges the team faced putting the campaigns live.

“One of the most immediate returns on investment came via the website’s contact form. Plastic surgery is such a personal, intimate choice that more people felt comfortable filling out their contact information online. The site got few contact requests via the Internet prior to the website redesign; afterward, results were up 200%,” Fontanelli Arnett added.

AiMA analyzed Local Marketing, Inc.’s effectiveness by conducting a comparison of success metrics to both industry benchmarks and specific campaign objectives. Winners for the 2012 AiMA Awards will be announced at the ceremony on May 10, 2012, held this year at Opera.

“As a growing Georgia-based company, we are thrilled with the AiMA award nomination in the local category. The Abramson Facial Plastic Surgery & Rejuvenation Center is just one client out of many who has seen good results from our interactive marketing strategies,” said Local Marketing, Inc. CEO and Founder Puneet Mehta. “Our goal is always to deliver custom strategies that deliver a positive ROI for our clients.”


Local Marketing, Inc. specializes in non-traditional, ROI-based marketing strategies, including site design, development, marketing, analytics, reporting and optimization. Local Marketing, Inc. provides customized solutions for companies who want to specifically target local markets. Our philosophy of ongoing refinement means we never start improving and optimizing our clients’ campaigns. With our knowledge, experience and industry relationships, we are your multi-channel experts and a one-stop shop for effective online strategies with clear ROI. Read more about the company’s efforts online at

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